Revolutionizing Hypertension Awareness through QR Code Marketing
Client: Pharmaceutical Company in the UAE
Challenge: Launch an engaging patient awareness campaign for Hypertension.
Our Approach: Kushaya Crafts undertook the challenge of transforming a traditional patient awareness campaign into an interactive and informative experience that would resonate with diverse audiences.
Idea: Recognizing the potential of QR code marketing, we introduced an innovative twist to the campaign. Our comprehensive approach covered every step, from ideation to crafting both medical and creative content. We ensured that the content catered to different demographic segments, including multiple languages, enhancing the campaign’s accessibility.
Achievement: Kushaya Craft’s strategic implementation of QR code marketing breathed new life into the patient awareness campaign. By seamlessly integrating technology with medical expertise, we successfully reached a wide audience digitally. People gained awareness about Hypertension and were empowered to discuss the condition with their healthcare providers. This initiative significantly contributed to elevating the awareness, leading to increased screening and diagnosis rates.
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